Want is adopted by a predominantly young audience, ranging from 15 to 25 years of age, interested in discovering trending products, and saving them to their wish list for later purchase or sharing. Our understanding of this audience lets us pay careful consideration to the user experience, making Want a platform worth visiting on a regular basis for users looking for a refreshing and enjoyable shopping experience.
Our main differentiator lies in the way it is truly tailored for the "Snapchat generation," one that has proven to be more ad-resistant than any other before it, so their intent is most effectively driven by people they know.
Influencer marketing is therefore at the core of both our product design and marketing strategy, and our network of social media influencers enables us to reach millions of users a day both on Twitter and Instagram. Also, gamification plays a key role in our retention strategy; the more you use Want, the more discounts and prizes you win (from the stores and brands you follow.)
By partnering with us, you will have access to our tens-of-thousands strong audience, increasing your reach. We believe that providing a great shopping experience is only made possible by a joint effort with e-commerce stores, collaborating to make buying on our platform an enhanced experience with a clear added value.
In addition to broadening your reach, your products (as well as your store as a whole) get an increased exposure from our traffic, as we continuously invest on marketing campaigns that explicitly feature your products.
Publishing your products on Want is free. We take a 15% commission from every sale done through Want. This commission will be debited from your shopify billing statement.
If you use Shopify Payments as your Payments Gateway, then you don’t have to pay for any transaction fee. Learn more about Shopify Payments here.
Nope. Want is still in its early days, and so the number of impressions your products will gain could initially vary a lot depending on many factors (e.g. how unique your store is among the existing ones, how trendy your products are, etc.).
However, we're constantly investing in marketing campaigns that feature stores based on engagement inside Want, so your store should pick up some pace after the first month. These campaigns are run both programmatically with retargeting ads, and through our influencers.
Probably no more than a few dozens. Want has been specifically designed to bring the most engaging products for our user base to the frontline. Our team of reviewers is constantly updating the "Home" feed to feature specific stores, and they will eventually choose one of your products to feature on one of our marketing campaigns.
Please expect your products to start converting after at least one month, as initially the algorithm might not rank them as high nor feature them in marketing campaigns straight away.
Hopefully, a lot! This will be enough time to know if your target audience matches our user base.
Our review team works hard to ensure that every store meets our eligibility criteria. If you think you meet the criteria and your store was rejected, then please email us at firstname.lastname@example.org
Definitely. By default, all your products will be sent for review. If you would like to exclude a product, just deselect it from the sales channel list on the product page in your shopify admin.
One day after you receive your acceptance notification.
Images listed on Want are synchronized with your product images. This means that if you change your product images on Shopify, they will be updated on Want.
Currently, we are only accepting stores located in the U.S. We will start working with stores located outside the U.S. in Q2 2017.
You can check our Terms of Service here.
Retargeting is an online marketing technique that looks to target those who have previously engaged with a given website, webpage, or mobile app. With online stores in particular, it helps persuade visitors who engaged with a product to go that extra mile and make a purchase, by serving appealing ads related to said product.
According to AdRoll.com, only 2% of shoppers make a purchase on their first visit to an online store. Retargeting enables marketers to target the remaining 98%.
In our effort to consistently serve ads to the most relevant audiences, we are constantly improving our custom-built tools to get the best possible performance out of every ad, matching products on the platform with only the most fitting potential customers. Because we see an immense value in retargeting, we made this technology available to all merchants.
There is an enormous combination of factors. Our elaborate retargeting algorithms, coupled with our amazing team of marketers and the hard-earned trust we have built from users towards merchants selling on Want are among the main ones.
There is currently no way to check when ads are running for a particular product in real time. However, we are willing to go to great lengths to ensure merchants’ success, so do let us know if this is a priority for you.
You can! In fact, most of our merchants do. With this in mind, we have adjusted the display frequency for our ads to properly limit the amount of times your products are being shown to your visitors, so they don’t get overwhelmed with repetitive ads just because you have rightfully integrated various retargeting services.
Want will only use this information to present ads to relevant visitors who may be interested in your product. We will never transfer or sell any of this information. Want also protects your visitors by complying with all rules and policies issued by the Federal Trade Commission of the United States of America, as well as standard platform policies issued by the advertising exchanges we work with.
Currently, the checkout experience for the end user will be the same as the current one with your store. This means that orders will be processed by your selection of payment gateways available, and you will receive 100% of the product price before tax.